A stiff frame for ultimate power transfer. Wider tires for an unexpected wealth of comfort. A 1x drivetrain to improve aerodynamics and save 400g in component weight. And aerodynamics optimized around all these features! 3T's Strada blends together benefits in a way no other aero road bike can. Do you want speed or comfort? Both! Wider tires are one of the biggest factors in road bike comfort by reducing the shock of cracks, curbs, and cobbles. But aerodynamics are also important on such rides, and wide tires tend to test poorly in the wind tunnel. However, that is to be expected if you test them with frames and parts optimized for narrow tires. The Strada is the first aero road frame optimized for wider tires, so finally you can be fast and comfortable all the time, from the cobbles to the climbs. All day, every day, with one and the same bike. With all aero road bike developments of the past 20 years, the drivetrain was never really tackled. So we did. The BB area - with frame, crank, chainrings, front derailleur, water bottles and rider legs - leaves little room for the air to pass through. A single ring drivetrain eliminates the front derailleur and inner ring. Thus it reduces frontal area and creates space for unobstructed air flow. And with modern cassettes (in particular the 3T Overdrive and Bailout), you still have all the gears you need. The Strada Pro Force complete bike takes full advantage of the Strada features. SRAM is the world leader in 1x drivetrains and the Force 1x groupset is flawless. Additional features include the power meter-ready crankset and Discus C35 PRO aero train/race wheels with Pirelli tires (we spec the “25mm” labeled tires because they fit much wider on the Discus C35 PRO rim so the combination creates a perfect 28.3mm effective width).

There is something magical and fun about riding on a mixture of surfaces, and only the EXPLORO delivers on all terrains. Its road geometry is fast on good surfaces and capable on bad ones. Its clearance for up to 2.1” mountain bike tires means nothing will stop you. And the aerodynamics are so good that even with knobby tires, it outperforms round-tube road bikes with skinny tires. There’s simply nothing else like it. The Exploro is designed to fit road, cross and even mountain bike tires following the GravelPlus standard. The road and cross tires are 700c, the mountain bike tires use the 650b size, ensuring that all of these have virtually the same overall wheel diameter and therefore the same predictable handling. Why is aerodynamics important on allroad (asphalt, gravel, fire roads, single track) rides? - You may go slow off-road, but on the connecting asphalt sections, you need road riding speed. - If you’re slow because of gradients, aero doesn’t matter much. But if it's due to head- or crosswinds, you're slow relative to the ground but very fast relative to the air, and that’s what determines the resistance you experience (that’s exactly why you’re slow). We didn’t want the Exploro to be fast in theory, but fast in the real world. So we tested at a realistic 20mph (32kmh) instead of the standard 30mph (48kmh) and optimized the frame for water bottles (tough to do long, epic rides without). We even designed the Sqaero shape to work well when covered in mud! The result? A muddy Exploro with 40mm knobby gravel tires and 2 water bottles is faster than the equivalent clean round tube bike is with 28mm slick road tires and without bottles. The key to the Exploro’s speed is the aero downtube that is wide enough to catch the airflow coming off the big front tire (a skinny downtube wouldn’t even touch the airflow). But at 50mm wide, a full airfoil with a normal ratio would have to be 150-200mm deep, causing too much surface drag. So we square off the tail, keeping most of the aero performance with a 50x75mm cross section that is also close to perfect for strength and stiffness; our Sqaero shape. The wide downtube also effectively shields the water bottles. We also use Sqaero on the headtube, seattube, seatstays and seatpost.

3T created a complete bicycle option for their Exploro range with the Exploro Team Rival. This product features the Exploro team frame outfitted with the latest products from companies like SRAM, WTB and of course 3T components. The SRAM Rival 1x shifting, braking and drivetrain duties offers the perfect balance of performance and practicality. The 1x system gives you everything you need and nothing you don’t. Innovative, responsible and ready to tackle any conditions. WTB provides the comfort features from the amply padded Volt Pro saddle to their voluminous 47mm ByWay TCS Road Plus tires. These tires match up very well with the 24mm inner width of Fulcrum's Red Power 650b wheelset. 3T's ARX stem coupled with their ErNova handlebar wrapped in Corius Pro handlebar tape delivers a comfortable cushioned grip.

A stiff frame for ultimate power transfer. Wider tires for an unexpected wealth of comfort. A 1x drivetrain to improve aerodynamics and save 400g in component weight. And aerodynamics optimized around all these features! The Strada blends together benefits in a way no other aero road bike can. Do you want speed or comfort? Both! Wider tires are one of the biggest factors in road bike comfort by reducing the shock of cracks, curbs, and cobbles. But aerodynamics are also important on such rides, and wide tires tend to test poorly in the wind tunnel. However, that is to be expected if you test them with frames and parts optimized for narrow tires. The Strada is the first aero road frame optimized for wider tires, so finally you can be fast and comfortable all the time, from the cobbles to the climbs. All day, every day, with one and the same bike. With all aero road bike developments of the past 20 years, the drivetrain was never really tackled. So we did. The BB area - with frame, crank, chainrings, front derailleur, water bottles and rider legs - leaves little room for the air to pass through. A single ring drivetrain eliminates the front derailleur and inner ring. Thus it reduces frontal area and creates space for unobstructed air flow. And with modern cassettes (in particular the 3T Overdrive and Bailout), you still have all the gears you need.

A stiff frame for ultimate power transfer. Wider tires for an unexpected wealth of comfort. A 1x drivetrain to improve aerodynamics and save 400g in component weight. And aerodynamics optimized around all these features! The Strada blends together benefits in a way no other aero road bike can. Do you want speed or comfort? Both! Wider tires are one of the biggest factors in road bike comfort by reducing the shock of cracks, curbs, and cobbles. But aerodynamics are also important on such rides, and wide tires tend to test poorly in the wind tunnel. However, that is to be expected if you test them with frames and parts optimized for narrow tires. The Strada is the first aero road frame optimized for wider tires, so finally you can be fast and comfortable all the time, from the cobbles to the climbs. All day, every day, with one and the same bike. With all aero road bike developments of the past 20 years, the drivetrain was never really tackled. So we did. The BB area - with frame, crank, chainrings, front derailleur, water bottles and rider legs - leaves little room for the air to pass through. A single ring drivetrain eliminates the front derailleur and inner ring. Thus it reduces frontal area and creates space for unobstructed air flow. And with modern cassettes (in particular the 3T Overdrive and Bailout), you still have all the gears you need.

There is something magical and fun about riding on a mixture of surfaces, and only the EXPLORO delivers on all terrains. Its road geometry is fast on good surfaces and capable on bad ones. Its clearance for up to 2.1” mountain bike tires means nothing will stop you. And the aerodynamics are so good that even with knobby tires, it outperforms round-tube road bikes with skinny tires. There’s simply nothing else like it. The Exploro is designed to fit road, cross and even mountain bike tires following the GravelPlus standard. The road and cross tires are 700c, the mountain bike tires use the 650b size, ensuring that all of these have virtually the same overall wheel diameter and therefore the same predictable handling. Why is aerodynamics important on allroad (asphalt, gravel, fire roads, single track) rides? - You may go slow off-road, but on the connecting asphalt sections, you need road riding speed. - If you’re slow because of gradients, aero doesn’t matter much. But if it's due to head- or crosswinds, you're slow relative to the ground but very fast relative to the air, and that’s what determines the resistance you experience (that’s exactly why you’re slow). We didn’t want the Exploro to be fast in theory, but fast in the real world. So we tested at a realistic 20mph (32kmh) instead of the standard 30mph (48kmh) and optimized the frame for water bottles (tough to do long, epic rides without). We even designed the Sqaero shape to work well when covered in mud! The result? A muddy Exploro with 40mm knobby gravel tires and 2 water bottles is faster than the equivalent clean round tube bike is with 28mm slick road tires and without bottles. The key to the Exploro’s speed is the aero downtube that is wide enough to catch the airflow coming off the big front tire (a skinny downtube wouldn’t even touch the airflow). But at 50mm wide, a full airfoil with a normal ratio would have to be 150-200mm deep, causing too much surface drag. So we square off the tail, keeping most of the aero performance with a 50x75mm cross section that is also close to perfect for strength and stiffness; our Sqaero shape. The wide downtube also effectively shields the water bottles. We also use Sqaero on the headtube, seattube, seatstays, and seatpost.

The 3T Exploro is designed to fit road, cross, and even mountain bike tires following the GravelPlus standard. The road and cross tires are 700c and the mountain bike tires use the 650b size, ensuring that all of these have virtually the same overall wheel diameter, and therefore the same predictable handling. With road wheels and tires, the Exploro is a very fast aero road bike—and comfortable, as it fits any size tire. Switch to monster 2.1” (54mm) tires and it soaks up anything that gravel, dirt or singletrack can throw at you. Stay with a mid-size tire to mix on- and off-road segments on every ride. Why is aerodynamics important on allroad (asphalt, gravel, fire roads, single track) rides? - You may go slow off-road, but on the connecting asphalt sections, you need road riding speed. - If you’re slow because of gradients, aero doesn’t matter much. But if it's due to head- or crosswinds, you're slow relative to the ground but very fast relative to the air, and that’s what determines the resistance you experience (that’s exactly why you’re slow). We didn’t want the Exploro to be fast in theory, but fast in the real world. So we tested at a realistic 20mph (32kmh) instead of the standard 30mph (48kmh) and optimized the frame for water bottles (tough to do long, epic rides without). We even designed the Sqaero shape to work well when covered in mud! The result? A muddy Exploro with 40mm knobby gravel tires and 2 water bottles is faster than the equivalent clean round tube bike is with 28mm slick road tires and without bottles.

Solum I/O brings Haro's vaunted Rider Tuned Geometry to the pedelec category. Designed from the ground up to be the ultimate sporty eBike, the Solum I/O is equally at home crushing your commute, or that rails-to-trails route on the weekend. Shimano's STePS center-drive motor system provides assistance up to 20 miles per hour, and the simple Shimano 1x10 drivetrain allows you to get to the office early, every time, without breaking a sweat. With full rack and fender mounts, it's ready to become your weekend errand machine as well, easily cutting time off the trip to the coffee shop or gym.

Solum I/O ST brings Haro's vaunted Rider Tuned Geometry to the pedelec category. Designed from the ground up to be the ultimate sporty eBike, the Solum I/O is equally at home crushing your commute, or that rails-to-trails route on the weekend. Shimano's STePS center-drive motor system provides assistance up to 20 miles per hour, and the simple Shimano 1x10 drivetrain allows you to get to the office early, every time, without breaking a sweat. With full rack and fender mounts, it's ready to become your weekend errand machine as well, easily cutting time off the trip to the coffee shop or gym. The step-through frame design eases mounting and dismounting, too.

Named after one of the longest and highest ridge-top fire roads in Marin County, Marin’s Bolinas Ridge 2 is your ticket to the dirt. Plunging you into the world of off-road action are 27.5-inch wheels with loads of traction and the ability to roll over obstacles with ease and agility. The lightweight aluminum frame and 100mm of suspension fork travel let you tackle the trails with loads of confidence. The Shimano derailleurs and EZ Fire shifters switch smoothly through its 24 gears. And, even when that terrain gets sloppy (and it’s so fun when it does), you can live it up, knowing that your disc brakes work great, even in the rain and muck. Also, if you need a little utility from your bike, the rear rack mounts let you easily add a rack so you can use the same bike for work and play.

The Haro Double Peak I/O sports distinctively smooth and flowy lines designed to lower the standover height and center of gravity. In addition, the Double Peak I/O includes proprietary SpeedStays for outstanding handling and performance. It comes complete with with a crisp-shifting 10-speed 1X Shimano drivetrain and Shimano’s STePS 6050 mid-motor drive for road and light trail trail use. - DP COMP I/O frame, X6 alloy, for E-6000 motor, external battery 1-1/8" head tube - Suntour XCM32 / E-Bike E-45, 100mm travel - Shimano STePS E6050 Drive unit / 250 Watts, STePS 450 w/h battery - Shimano Deore RD-6000, 10-spd, Shadow Plus rear derailleur, - Deore 10-spd, 11-42T Cassette - FSA crankarms for STePS E-6000 motor - Shimano M365 hydraulic disc brakes, 180mm / 160mm rotors

Named after one of the longest and highest ridge-top fire roads in Marin County, Marin’s Bolinas Ridge 1 introduces you to the world of 27.5-inch wheels where you’ll discover loads of traction and the ability to roll over obstacles with ease and agility. Its lightweight aluminum frame and 100mm suspension fork let you tackle the trails with new-found confidence. The Shimano drivetrain shifts smoothly through its 21 gears and tough, double-wall rims keep you rolling true over any terrain. Tektro mechanical disc brakes provide sure stopping power in all conditions. If you're looking for a real, trail ready mountain bike at an affordable price, the Bolinas Ridge is for you!

Legends are legends for a reason. Norco's Bigfoot is designed to provide riders all season access to places not normally accessible by bicycle. Fat tires help the bike float through snow, sand, mud and other variable terrain, opening the door to mid-winter expeditions and epic beach rides. Lightweight aluminum frames balance efficiency with comfort, and are sturdy, stable and surprisingly maneuverable. Find adventure and take in the surroundings, in places where bikes rarely go.

The Envy has been carefully re-designed with all the components hand-picked by WeThePeople to ensure it’s a colossal bike for street riding, park riding, and just about everything in between. The Envy is backed up by a parts list adorning a new frame that features investment-cast dropouts, as well as Supreme hubs and new parts from Eclat like the high-performance Mirage 2.35" tires and the CNC-machined RS sprocket. - All-round inspired geometry for skatepark/street/dirt riding - Taller standover on 21" option - Full Chromoly frame, heat-treated bar, and fork - Oversize clamp 25.4mm WTP Hydra stem and Envy bars - Eclat Mirage tires - WTP Supreme female hubs laced to Eclat Raven rims - RHD/LHD switchable cassette hub

Norco’s XFR is for those who seek out adventure in the everyday. Fast, comfortable, and stable, the XFR is perfect for commuters who live for shortcuts through the forest, or recreational riders who like to venture beyond the pavement. Its aluminum frame keeps it lightweight, yet holds up to daily use. The XFR’s wide-range, 30-speed Shimano Deore drivetrain takes on hills without batting an eye, and you can rely on the power of Deore hydraulic disc brakes for all-conditions control on the way down. With puncture-resistant Schwalbe Hurricane tires that roll fast on a variety of surfaces and a suspension fork that is ready to soak up any bumps encountered along the way, the XFR is a versatile crossover bike that lets you define the path between two points.

Become one with the trail. Marin’s Pine Mountain is designed for your pure trail experience, maintaining the spirit of the first mountain bikes while taking advantage of modern components to fuel the soul of the ride—and the rider. Its double-butted chromoly frame and fork provide a direct conduit between you and the trail, both sensitive and compliant with superb strength and longevity. Wide, high-cush 27.5 x 2.8-inch Vee tires offer a bit of low-tech suspension while providing unbelievable traction. With all that grip, the hydraulic-disc brakes grab so well that they remind us there are some modern features we can’t live without. A streamlined Shimano Deore 1 x 10 drivetrain simultaneously hearkens back to simpler times and delivers cutting edge power transmission. The rack and fender mounts throughout make the Pine Mountain willing and able to become your expeditionary travel companion, without giving up the fun that a modern off-road geometry affords. With the nostalgia of the past and the performance of the future, the Pine Mountain could easily become your one bike to rule them all.

Venturing out to explore the roads, known and unknown, is standard operating procedure for Norco's Search A Tiagra. Certainly, the double-butted aluminum frame can withstand the exploration, and thanks to Norco's Power Chassis design, each and every pedal stroke pushes you closer to the horizon. The frame's ARC Endurance system keeps you feeling fresh as you prowl the open road, and aerodynamic aluminum rims propelled by Shimano's workhorse Tiagra components carry you swiftly. Schwalbe tires are rugged enough to tackle the longest voyages unscathed, and a cockpit and saddle directly from Norco places you in precise control of this exploratory device.

Haro's FST 24 gives a nod back to the formative years of BMX and freestyle. As the laid-back 24-inch cruiser version of the FST 20, it's full-chromoly frame and fork are ready for some thrashing, even if all you feel like is a cruise around town. A collection of Haro Lineage components add class and high-level functionality to make this blast from the past ready for the modern age. Ride a piece of history that never forgot how to rip.

A duplicate of Dennis Enarson's pro bike, Haro's SD is everything you expect a ready-to-soar street bike to be. The 100% chromoly frame features tapered stays, an hourglass Mid bottom bracket shell, and welded seat clamp, while the chromoly fork features tapered legs and an internally threaded CNC steerer tube for strength and steering precision. Haro's beefy double-wall rims take a pounding, grippy Demolition tires shine on the street or in the park, and the free-coaster rear hub lets you progress to the limits of your imagination. A micro drivetrain and super stiff 2-piece cranks boost you up to speed for the next set. Top it all off with a chromoly handlebar, pedals, and seat from Demolition, and the streets are yours for the taking.

Undoubtedly one of the most beautiful and synchronized complete bikes in WeThePeople's line. This trail and cement-ripping hound is back for 2018 with even more charm and radness. With geometry based off the Patrol aftermarket range and a longer 21.25” top tube, the Volta now features a Patrol stem and 28T sprocket, as well as the new WETHEPEOPLE Logic rims and Overbite tires, making for a fast and sturdy ride, no matter the terrain. Available in a glorious Translucent Honey Gold finish with Polished éclat Kolibri hubs, the Volta is a carefully built stallion, bred to shred the big line down the trails or roast the deep end of your local bowl in equal style. - Trails influenced geometry and components - Inspired by the new Patrol aftermarket line - Full Chromoly frame, fork, and bar - Chainstay located removable brake hardware - Fully sealed bearing wheels - Harder 28-9 gearing - Micro dropouts with integrated chain tensioners

Norco’s XFR is for those who seek out adventure in the everyday. Fast, comfortable, and stable, the XFR is perfect for commuters who live for shortcuts through the forest, or recreational riders who like to venture beyond the pavement. Its aluminum frame keeps it lightweight, yet holds up to daily use. The XFR’s 27-speed Shimano drivetrain takes on hills without batting an eye, and you can rely on the power of hydraulic disc brakes for all-conditions control on the way down. With puncture-resistant Schwalbe Hurricane tires that roll fast on a variety of surfaces and a suspension fork that is ready to soak up any bumps encountered along the way, the XFR is a versatile crossover bike that lets you define the path between two points.

Norco's Rampage 6.2 is a bike park whip that's at home in the air and in the dirt. Whether you're inventing your own tricks or landing a time-honored classic, the tough aluminum frame with short chainstays, a low standover, dialed geometry and a low bottom bracket will all keep you rolling hit after hit. Manitou's 100mm-travel fork is up front to help bail you out when it gets a little too rowdy, while Tektro disc brakes let you feather your run-in speed to perfection. And, you get a set of stout Sun rims, versatile Maxxis tires and a singlespeed drivetrain to keep things simple.

TheWeThePeople Zodiac is a full-fledged street warrior built up with some of the latest cutting-edge parts from Eclat including a wheelset using the new Camber rims and Cortex hubs with Nylon hub guards. Based off the new-school tech setups that many on the Pro team are riding, the Zodiac features the shortest chainstay ever used on a complete bike at 12.95", and is paired up with shorter 165mm cranks, a 26mm offset fork, and even an oversize 25.4mm 4pc bar held tight by an Eclat Slattery stem. - Street inspired geometry with shorter fork offset, cranks, and chainstays - Full Chromoly frame, fork, and bar - 7mm investment cast dropouts and integrated chain tensioners - 4pc handlebar with a 25.4mm clamping - Removable brake hardware - Fully sealed bearing Eclat wheels - Eclat Nylon/Fiberglass hub guards - Eclat Slattery stem, Camber rims, Slash pedals - Saltplus Elite sprocket with Eclat AK Nylon guard - Translucent Brown = Left side drive - Matt Black = Right Side Drive

Craving fresh air and hero dirt? Marin’s Nail Trail 7.6 hardtail is sure to hit the spot. The light aluminum frame features a short wheelbase and tapered head tube, so that navigating tight switchbacks is a breeze. The RockShox fork easily soaks up rocks and roots, and its 15mm thru-axle offers point-and-shoot steering. Agile 27.5-inch Alex rims are paired with versatile Schwalbe Racing Ralph tires for quick-rolling traction through the corners. Thanks to Shimano’s 2 x 10-speed Deore drivetrain, you’ll shift effortlessly and maintain focus on the trail ahead. As you blast through gnarly terrain, count on Shimano’s disc brakes to help control your momentum. Wide handlebars and a comfortable Selle Royal Seta saddle round out this trail-ready bike.

Craving fresh air and hero dirt? Marin’s Nail Trail 9.6 hardtail is sure to hit the spot. The light aluminum frame features a short wheelbase and tapered head tube, making navigating tight switchbacks a breeze. The Rock Shox fork easily soaks up rocks and roots, and its 15mm through-axle offers point-and-shoot steering. Fast-rolling 29-inch Alex rims are paired with versatile Schwalbe Racing Ralph tires for quick-rolling traction through the corners. Thanks to Shimano’s 2 x 10-speed Deore drivetrain you’ll shift effortlessly and maintain focus on the trail ahead. As you blast through gnarly terrain, count on Shimano’s disc brakes to help control your momentum. Wide handlebars and a comfortable Selle Royal Seta saddle round out this trail-ready bike.

Living in the city has many advantages, and the proximity of your home, workplace, and freetime activities makes getting around by bike quick, easy, and fun. That's why Norco created the Indie 1. With fast 700c wheels and wide street tires that cushion urban pathways, you can make quick trips to the gym or work in style and comfort. A wide range of gears lets you vary your intensity level when riding over hilly terrain, and hydraulic disc brakes increase your safety by providing confident stopping power, even in wet weather, so you can ride no matter what the conditions bring. Frame mounts are included to attach mud guards for extra protection from road grime, and front and rear racks can be added for carrying groceries or a change of clothes on your commute to work, making your bike a versatile vehicle for all of life's needs.

Own the trails aboard Norco's Charger 7.3. This singletrack-ready hardtail boasts a lightweight aluminum frame and a terrain-taming RockShox suspension fork. The easy rolling, yet quick accelerating 27.5-inch Alex rims stomp over obstacles and slither through tight trail sections. A quick-shifting 20-speed drivetrain from Shimano humbles the most harrowing hills while the Shimano disc brakes let you descend with confidence in all conditions. Plus, grippy Schwalbe tires and quality Norco components across the board round out this sweet dirt machine.

With Norco's Charger 9.3, you'll own the singletrack. This trail-hungry hardtail boasts a lightweight aluminum frame and a terrain-taming RockShox suspension fork. Big 29-inch Alex rims hold your speed and deftly conquer trail obstacles. Shimano's smoothing-shifting 20-speed drivetrain humbles hills while the Shimano disc brakes let you descend with confidence in all conditions. Plus, grippy Schwalbe tires and quality Norco components across the board keep you in charge on the trails.

- 100% crmo frame with butted top and down tubes, tapered stays, Mid BB shell, integrated head tube, integrated seat clamp and removable brake and cable mounts - 20.5" or 21" top tube - Premium loose ball plastic pedals - Premium Fat Capitol seat with alloy Pivotal post - Premium CK tires 2.4" front and rear - Fully sealed wheels with Samsara front and rear double-wall rims and female axle front and rear hubs - 28/9 gearing with alloy sprocket - Premium “1948" Three-piece crmo 175mm 48-spline cranks with sealed Mid BB - 100% crmo bars 8.50" (on 20.5") or 8.75" (on 21") with Premium Sub-10 CNC alloy top load stem - 100% crmo fork with internal threaded CNC 1 piece steer tube and tapered legs - KMC half link chain

Make "commute" synonymous with "fun" on Norco's XFR 2. Ready to zoom along paths, multi-use trails, and city streets in supreme comfort, Norco's lightweight aluminum frame will zip you to your destination in no time, while the bump-smoothing suspension fork calms the terrain. You also get a crisp-shifting 27-speed drivetrain to make the hilliest routes a piece of cake and it has Shimano hydraulic-disc brakes for all-conditions stopping power. Plus, you'll love the quality Norco components, including a supportive seat.