A stiff frame for ultimate power transfer. Wider tires for an unexpected wealth of comfort. A 1x drivetrain to improve aerodynamics and save 400g in component weight. And aerodynamics optimized around all these features! The Strada blends together benefits in a way no other aero road bike can. Do you want speed or comfort? Both! Wider tires are one of the biggest factors in road bike comfort by reducing the shock of cracks, curbs, and cobbles. But aerodynamics are also important on such rides, and wide tires tend to test poorly in the wind tunnel. However, that is to be expected if you test them with frames and parts optimized for narrow tires. The Strada is the first aero road frame optimized for wider tires, so finally you can be fast and comfortable all the time, from the cobbles to the climbs. All day, every day, with one and the same bike. With all aero road bike developments of the past 20 years, the drivetrain was never really tackled. So we did. The BB area - with frame, crank, chainrings, front derailleur, water bottles and rider legs - leaves little room for the air to pass through. A single ring drivetrain eliminates the front derailleur and inner ring. Thus it reduces frontal area and creates space for unobstructed air flow. And with modern cassettes (in particular the 3T Overdrive and Bailout), you still have all the gears you need.

A stiff frame for ultimate power transfer. Wider tires for an unexpected wealth of comfort. A 1x drivetrain to improve aerodynamics and save 400g in component weight. And aerodynamics optimized around all these features! The Strada blends together benefits in a way no other aero road bike can. Do you want speed or comfort? Both! Wider tires are one of the biggest factors in road bike comfort by reducing the shock of cracks, curbs, and cobbles. But aerodynamics are also important on such rides, and wide tires tend to test poorly in the wind tunnel. However, that is to be expected if you test them with frames and parts optimized for narrow tires. The Strada is the first aero road frame optimized for wider tires, so finally you can be fast and comfortable all the time, from the cobbles to the climbs. All day, every day, with one and the same bike. With all aero road bike developments of the past 20 years, the drivetrain was never really tackled. So we did. The BB area - with frame, crank, chainrings, front derailleur, water bottles and rider legs - leaves little room for the air to pass through. A single ring drivetrain eliminates the front derailleur and inner ring. Thus it reduces frontal area and creates space for unobstructed air flow. And with modern cassettes (in particular the 3T Overdrive and Bailout), you still have all the gears you need.

A stiff frame for ultimate power transfer. Wider tires for an unexpected wealth of comfort. A 1x drivetrain to improve aerodynamics and save 400g in component weight. And aerodynamics optimized around all these features! 3T's Strada blends together benefits in a way no other aero road bike can. Do you want speed or comfort? Both! Wider tires are one of the biggest factors in road bike comfort by reducing the shock of cracks, curbs, and cobbles. But aerodynamics are also important on such rides, and wide tires tend to test poorly in the wind tunnel. However, that is to be expected if you test them with frames and parts optimized for narrow tires. The Strada is the first aero road frame optimized for wider tires, so finally you can be fast and comfortable all the time, from the cobbles to the climbs. All day, every day, with one and the same bike. With all aero road bike developments of the past 20 years, the drivetrain was never really tackled. So we did. The BB area - with frame, crank, chainrings, front derailleur, water bottles and rider legs - leaves little room for the air to pass through. A single ring drivetrain eliminates the front derailleur and inner ring. Thus it reduces frontal area and creates space for unobstructed air flow. And with modern cassettes (in particular the 3T Overdrive and Bailout), you still have all the gears you need. The Strada Pro Force complete bike takes full advantage of the Strada features. SRAM is the world leader in 1x drivetrains and the Force 1x groupset is flawless. Additional features include the power meter-ready crankset and Discus C35 PRO aero train/race wheels with Pirelli tires (we spec the “25mm” labeled tires because they fit much wider on the Discus C35 PRO rim so the combination creates a perfect 28.3mm effective width).

When it came to start work on our very first full-suspension slopestyle rig, we wanted to take our time to ensure that this thing rode just as dialed as it looked. The Siren frame is crafted from hydroformed, premium-grade 6061-T6 alloy and features a short chainstay length and responsive geometry, allowing you to really throw this thing about as if it was a hardtail. The siren uses RockShox suspension front and rear for a smooth ride that gives you enough cushion on heavy impacts without sacrificing speed or feel. Backed up with the finest components from Race Face, SRAM, and Maxxis, the Siren is the perfect "do it all" rig for sending it at the bike park, cruising through the trails, or pushing for the podium at slopestyle events. - 6061-T6 hydroformed & butted alloy frame - RockShox Pike DJ suspension fork - RockShox Monarch R rear shock - Radio DB-T25 wheel set - Race Face Aeffect alloy crank - Tektro Aries mechanical front disc brake with rear SRAM DB-LVL-A1 hydraulic disc brake

The power to move through the urban landscape cleanly and efficiently is now as simple as pedaling. The new Dual Sport Electric family of bikes helps you keep up the pace with a fun and lively assist to flatten hills and get you from A to B with a fresh smile, as well as clean clothes and a smart look. Perfectly combined with your daily commute, the intuitive motor system and long range keeps the joy of cycling alive, while taking away all of the obstacles that would keep you off your bike on any given day. Climb on and see where the paths take you today!

The power to move through the urban landscape cleanly and efficiently is now as simple as pedaling. The new Dual Sport Electric family of bikes helps you keep up the pace with a fun and lively assist to flatten hills and get you from A to B with a fresh smile, as well as clean clothes and a smart look. Perfectly combined with your daily commute, the intuitive motor system and long range keeps the joy of cycling alive, while taking away all of the obstacles that would keep you off your bike on any given day. Climb on and see where the paths take you today!

Hitting the trails, conquering climbs, and leaving a little left in your tank is what the Fire Ridge is all about. With a capable 350W Promovec rear hub motor, 27.5-inch wheels, and an integrated downtube smart battery, it has just the right amount of power to keep the fun alive. It's complemented with an SR suspension fork and wide-range Shimano Acera 2 gearing. - Promovec 350W rear hub drive system - Downtube-integrated 7.8Ah smart battery - Shimano Acera M3000 18-speed shifting - Shimano M315 hydraulic disc brakes - SR Suntour 27.5" XCM fork

Daily commutes, weekend tours through the countryside, or brisk workouts — the Bushwick is the perfect blend of upright comfort mixed with lively handling. Driven by a Promovec rear-drive system, designed and tested in Denmark, the Bushwick features a downtube integrated smart battery that tucks nicely out of sight. - Pro-Movec 350W rear hub drive system - Downtube integrated 7.8Ah smart battery - Bar mounted controller - Shimano Altus 9-speed shifting - Shimano M315 hydraulic disc brakes - 25mm front “headtube” shock

When we set out to create our ultimate, no-compromise singletrack rig, we put everything we loved about trail riding into the Fluid FS 3. The Fluid FS 3's progressive design provides a unique combination of fit, handling, and suspension design to elevate your trail experience. The double-butted X6 aluminum frame's smooth welded, size-scaled tubing maintains ride quality across all frame sizes and features internal cable routing for clean lines and a quiet ride. With models designed around both 27.5 and 29-inch wheels depending on frame size, the Fluid FS 3 features 130mm of SR-Suntour XCR-34 AIR fork travel paired to 120mm of X-Fusion 02 Pro R rear suspension. A SRAM SX Eagle 12 speed drivetrain provides quick, reliable shifts and Tektro HD-M275 disc brakes will bring the fun to a quick halt before you get carried away. - Alloy Frame w/Internal Cable Routing, Boost Spacing, and 2.6" Tire Clearance - SRAM SX Eagle Drivetrain - WTB STP i29 TCS Wheels - Tektro HD-M275 Hydraulic Disc Brakes

Hop off the train or bus, flip the Atwater open, and roll the rest of your commute in style. Driven by a right-sized 250W Promovec rear hub motor and integrated smart battery, it has the power to get you where you’re going in a fraction of the time. - Pro-Movec 250W rear hub drive system - Folding aluminum frame - 8.8Ah smart battery - Shimano Altus 8-Speed shifting - Tektro mechanical disc brakes

The crème de la crème of 26" bikes, the Griffin Pro is built around a super light and stiff 6061-T6 alloy frame and is adorned with Manitou expert 100mm fork and a premium level parts package from Race Face and Maxxis. A vicious unit that packs a real punch, this blacked-out machine is an unstoppable partner for the rider needing a bike that won't make compromises. - 6061-T6 hydro-formed & butted alloy frame - Manitou Circus Expert suspension fork - Radio DB-T25 wheel set - Race Face Aeffect crank - Tektro Aries front mechanical disc brake with SRAM DB-LVL-A1 rear hydraulic disc brake

Perfect for trips to the store or a leisurely stroll through the park, the Fitzroy has the right amount of front wheel drive power to put a little extra spring in your stroke. Designed and tested in Denmark, the Promovec drive system is simple to use, easy to maintain, and provides hours of e-assisted cycling fun. - Pro-Movec 250W front hub drive system - Rack Mounted 7.8Ah smart battery - Shimano Tourney 7-Speed shifting - Tektro V-Brakes - 700c wheels - Aluminum frame

A bike unlike anything else. The ENVY is a testament to just how far BMX design has come. Every year we unveil this bike, we want to show the world a new direction in bicycle design, and what happens when you hand select only the very best of our products and assemble them into one masterpiece. For 2020 we wanted to take a new approach with the ENVY and lighten it up where posisble to prove that strength does not have to come with a weight disadvantage. What is now a bike of the future, The ENVY is built up using our new super light ENVY XLT frame along with the new ECLAT Storm XLT fork, E440 rims and ground breaking Seismic hubs, making it the highest spec’d BMX bike of all time. Despite the low weight, the ENVY was designed for even the most brutal street and park riders and handle the raw brutality of BMX riding and features a full LIFETIME GUARANTEE on the frame and fork as always.

A bike unlike anything else. The ENVY is a testament to just how far BMX design has come. Every year we unveil this bike, we want to show the world a new direction in bicycle design, and what happens when you hand select only the very best of our products and assemble them into one masterpiece. For 2020 we wanted to take a new approach with the ENVY and lighten it up where possible to prove that strength does not have to come with a weight disadvantage. What is now a bike of the future, The ENVY is built up using our new super light ENVY XLT frame along with the new ECLAT Storm XLT fork, E440 rims and ground breaking Seismic hubs, making it the highest spec’d BMX bike of all time. Despite the low weight, the ENVY was designed for even the most brutal street and park riders and handle the raw brutality of BMX riding.

A bike which made waves when we released it last year, the BATTLESHIP complete is back for 2020. Taking one of the most popular technical street frames on the market and adding a full aftermarket PRO parts package, the Battleship is the greatest street bike ever made. With some of the latest cutting edge parts from ECLAT including a wheelset using the new Bondi 38mm rims and WETHEPEOPLE Helix hubs with x4 Nylon hub guards, the Battleship is a PRO level bike in a box. A bike made of 100% aftermarket parts, including the WETHEPEOPLE Battleship 24mm offset fork and the ECLAT Strangler 25.4mm OS handlebar, this incredible bike is as custom as it gets. Available in two amazing colorways in either RSD or LSD, this free-coasting beast has everything you could need to go to war with the streets.

Undoubtedly one of our most delicately put together and visually stimulating complete bikes yet. Taking our "do-it-all" aftermarket Revolver frame and draping it in some of the finest high-end components, we've managed to create an incredibly sophisticated and balanced bike for the kind of rider that appreciates the finer things in life. The longer 21" top tube and perfect all-round geometry make the Revolver the ATV of complete bikes, perfectly comfortable on any terrain from the deep end of a bowl, to the main line of your local trails or even the back streets of a big city. The harder 28-9 gearing gives this rig plenty of juice when the time for pedaling fast comes into play, and the and full assortment of steel WETHEPEOPLE Toxic pegs and ECLAT hub guards allow you to gun it down any rail in sight. Wrap it up with a lifetime guaranteed ECLAT Storm fork and a beautiful Translucent Rootbeer finish, the need to build a custom bike really doesn't exist any more when you could be riding on a bike like this fresh out of the box.

A truly exceptional bike, bettering itself year on year, the 2020 Griffin is now built on to a competition spec 6061-T6 alloy frame and boasts components from Maxxis, Race Face and Manitou. Now in a mesmerizing metallic blue paint finish, our mid-level dirt jump machine is the bike you can’t get enough of. - 6061-T6 alloy frame - Manitou Circus Sport wheel set - Radio DB32 wheel set - Saltplus Ultra square profile 3pc TSS crmo crank - Tektro Aries mechanical disc brake front with SRAM DB-LVL-A1 hydraulic disc brake rear

Dirt, speed, and adrenaline mix nicely on Marin’s Nail Trail 6. Get in on the action with the stiff, light aluminum frame that features a modern trail geometry that translates into fun. The Nail Trail is one of Marin’s Right Size bikes, using either 27.5” or 29” wheels and tires, depending on the frame size, to provide the best fit and function for riders big and small. A RockShox Recon RL fork provides 120mm of air-sprung cushion, keeping those Schwalbe tires heading where you want them to go, so you can keep it pegged while staying glued to the trail. And, the 1 x 11-speed SRAM drivetrain is expertly managed by an NX shifter and derailleur to reliably provide the gears you need at go-time. On the other end of the speed spectrum, powerful Shimano hydraulic disc brakes keep you in check while Marin cockpit components keep you in control no matter how fast the trail is flying by. With its let’s-do-this attitude, the Nail Trail is the dirt-riding partner you’ve been seeking.

New for 2020, the Asura Pro uses our full, heat-treated chromoly aftermarket dirt jump frame as a base, and then injects a pro-level parts upgrade in the form of a Manitou Circus fork, SRAM hydraulic disc brake, and fully sealed Radio Pro DJ wheels. Perfect for blasting the trails, sessioning the skate park, or even street missions, the Asura Pro is a bike whose versatility might just surprise you. - RADIO full 4130 crmo aftermarket ASURA frame - MANITOU CIRCUS SPORT suspension fork - RADIO DB32 wheel set - RADIO PRO tubular 3pc crmo crank - TEKTRO ARIES front mechanical disc brake, SRAM DB-LVL-A1 rear hydraulic disc brake

There are no two ways about it: Dave Mirra was the spark that revitalized Haro in the mid 1990s. Gone were the days of Bob Haro and Ron Wilkerson behind the brand's direction – it was now Dave Mirra and Ryan Nyquist designing complete bikes that were affordable, high quality and available worldwide to a new legion of BMX fans. A few years later, the X Games hit, and suddenly, Dave Mirra's signature Haro was on every TV screen of an ESPN subscriber, and demand for his signature bikes and components sky rocketed. Mirra remained an esteemed member of the Haro team through the end of 2006, and then started his own brand, Mirraco, for the remainder of his BMX career. But the majority of Mirra's accomplishments at the top of the sport were done on a signature Haro, and it's where most of us remember him best. Now, to honor Dave Mirra, Haro is releasing a 2017 tribute Dave Mirra bike, with a bulk of the sales proceeds going directly to the Mirra family. It is but one more way for BMX to continually honor the life, legacy and greatness of Dave Mirra, and all that he gave to his family, friends and BMX as a whole. And it's proof positive that the memory of Dave Mirra will remain with all of us for a long time to come. - 100% chromoly Mirra Tribute frame with integrated head tube, pierced top tube, wishbone seat stays, 20.5" & 21" top tube length - 100% chromoly fork with internal threaded 1 piece CNC steer tube, tapered legs with 990 lugs and 5mm dropouts - 100% chromoly bars 8.75" with Haro Lineage CNC alloy front load stem - Haro branded 3-piece chromoly 8-spline 175mm cranks with Haro Radiation 28T CNC alloy bolt drive sprocket and sealed Mid BB - Fully sealed wheels with Haro Sata double-wall alloy rims, Lineage high flange alloy shell sealed hubs with 14mm rear axle and 9t driver - Haro La Mesa tires 2.4" front and rear white wall - Haro "Mirra saddle" padded Pivotal seat with alloy Pivotal post - Haro 1978 plastic pedals - Haro Team grips - Dia-Compe "Hombre" 990 rear brakes with Tech-77 lever

Another new model for 2020, the Williams is the flagship model in our line and our first signature bike with Kink Pro team rider Nathan Williams. The Williams is a no-compromise bike that gets as close to Nathan’s personal ride as possible with a much more friendly price tag. Stacked with aftermarket parts, and boasting superior manufacturing and materials, the Williams bike is the best of the best in BMX, no question. The Gloss Raw Tint colorway is truly unique and shifts in the light, while still showing through to the welds, showing off the craftsmanship of the frame. The frame itself features both a double-butted toptube and downtube and is paired up to aftermarket Kink Foundation II forks with a short 26mm offset, along with aftermarket Kink Williams 9.25-inch rise heat-treated bars. The impressive aftermarket components list continues with the Cinema Rewind 25-tooth sprocket, Cinema Sync half-link chain, Cinema Williams 2.5-inch tires, and Kink Highrise CNC stem. The 2020 Williams also features Kink Ridge 48-spline cranks, a Mission Dispatch freecoaster, and four Cinema C4 pegs, so this bike is truly ready to ride straight out of the box.

We were bombarded with requests for this bike, and now we’re stoked to add a new rig to the 2020 lineup. Taking our aftermarket Helium Cruiser frame and injecting it with a full pro parts package, this 24-inch machine is a bike with no limits. - Hyrdro formed 6061 T6 alloy frame, forged dropouts, 1 1/8" -1.5" taper headtube - Full crmo fork with 1 1/8" butted steerer - Alex MUS30 rim, double wall, 32h front wheel and 36h rear wheel - Radio Xenon Pro cold-forged alloy 2pc crank

The fully re-designed 2020 Bigfoot 3 takes fat bike performance from “Rewarding and character-building” to “Downright fun – Anywhere, anytime!” With balanced weight distribution for maximum traction in snowy conditions, the Bigfoot 3 also provides a more powerful pedaling position to keep the bike charging forward and features confident, aggressive handling so you can pick the line you want on a descent or technical trail, not the line gravity tells you to take. Performance is enhanced with a lightweight, stiff thru-axle aluminum fork, soft compound, and massive 26x4.8" tires. Stopping power is provided by Tektro mechanical discs, and the 10 speed Shimano Deore drivetrain offers reliable, simple shifts with gloved hands, with all cables routed internally for protection from the elements. - Bigfoot 6061 Alloy fat frame, fits up to a 26 x 5" or 27.5 x 4" fire - Suspension corrected 150mm x 15mm Norco alloy fork - Shimano Deore 1x10 drivetrain - Tektro MD-280 mechanical disc brakes - Vee Tire Co. Snow Avalanche 26 x 4.8" tires

Norco's Rampage 6.2 is a bike park whip that's at home in the air and in the dirt. Whether you're inventing your own tricks or landing a time-honored classic, the tough aluminum frame with short chainstays, a low standover, dialed geometry and a low bottom bracket will all keep you rolling hit after hit. Manitou's 100mm-travel fork is up front to help bail you out when it gets a little too rowdy, while Tektro disc brakes let you feather your run-in speed to perfection. And, you get a set of stout Sun rims, versatile Maxxis tires and a singlespeed drivetrain to keep things simple.

Our Xenon PRO XL is a bike with no limits. The Pro parts package includes a cold-forged 53mm stem, female-bolt hubs, and a cold-forged alloy crank all hung with care on our custom 6061-T6 alloy frame. Finished off with a sprinkling of Promax, Alex rims, and Tioga tires, this is one mean machine built for speed. - 6061-T6 alloy frame - Full crmo fork, 1 1/8" butted steerer - Alex MUS30 wheel set, double wall, 32h front & 36h rear - Radio Xenon Pro cold-forged alloy 2pc crank

A bike with a larger following that we'd ever anticipated, the Atlas is the perfect bike for those times when bigger is better. Our 24" wheeled BMX features a throwback to our racing ancestry. The Glossy Black finish with color matched Blue anodized components is completed with race inspired geometry, a V-brake and even a WETHEPEOPLE Patrol stem and 33T sprocket, allowing you to really put your foot down and get your sprint on. Whether you’re down the trails, at the pump track or just heading into the city, the Atlas is so much fun to ride, you'll have hard time putting it down.

A finely tuned beast designed to kill it on any surface or environment, the Trust is now stacked to the brim with the latest ECLAT components including the 2.40" Decoder tires, 38mm wide Trippin rims as well the Shogun flangeless grips and the super strong ECLAT cold-forged Onyx stem and sprocket combo. The Trust is a well-stacked assortment of today's best components and BMX technologies.

The Norco Scene is not another hybrid re-run. Rated 'R' for rad, the Scene's modern spin on the upright hybrid bike will have you doing a double-take. Don't let the step-thru design throw you – it's all part of the Scene's laid-back personality, offering casual convenience for all – especially when hauling heavy loads like kids' seats and trail-a-bikes. Not one to be typecast, the Scene is perfect for family rides, cruising with the crew, or quick trips to refill a growler. And with inspiration from Norco mountain bikes, such as 1x drivetrains and 650B wheels with large volume tires, the Scene is a real showstopper.

The Storm 1 picks up where road, gravel, and hybrid bikes can't go — fatter tires, off-road-oriented progressive design, and features that'll give you the chance to explore what mountain biking is all about. With a comfortable, capable off-road design, the Storm 1's X6 aluminum frame is off-road worthy and capable of leading a double life on city streets and park paths. Designed with our holistic approach to fit and geometry, the Storm 1's longer reach, slacker head tube angle, and steep seat tube angle provides more powerful, efficient pedaling, increased climbing traction, and added grip and control when descending. Complementing its 100mm of adjustable RockShox 30 Silver fork travel is a solid, reliable Shimano 18-speed drivetrain featuring an Alivio Shadow rear derailleur, so you can always find the right gear and spend less time at the shop. The Tektro hydraulic disc brakes provide amazing, controllable power for confident, safe stops on and off of the road. - Progressive design 6061 Alloy Frame - RockShox 30 Silver Solo Air TK fork, 100mm travel - Shimano Alivio/Altus 2x9 Drivetrain - Tektro HD-M275 hydraulic disc brakes

For those times when bigger is better, we offer a full range of 26" bikes, ready for dirt, street, skate parks and just about everything you can throw at them. The 26" Fiend features a lightweight 6061-T6 alloy frame, along with a 100mm-travel fork and an 8-speed gear setup, making it perfect for both the pump track and the mean streets. This is one fun and exciting 26" machine that you won’t be able to put down. - 6061-T6 alloy frame - RST Omega T26 suspension fork - Radio DB30 wheel set - Radio Pro forged alloy 2pc crank - Tektro Aries mechanical disc brake